Brand Management Workshop

Course Overview

Brand management involves all aspects of the marketing curriculum as part of the daily job responsibilities. This course is designed with the objective to understand the concepts and elements in brand building and management. To inspire students the true value of branding, with essential knowledge & theories for brand building, lecturer’s personal experience sharing.

Upon completion of the course, students should be able to :

• Identify the degree of brand management orientation within a corporate.
• Conduct a situation analysis and understand consumer brand behavior.
• Develop a strategic process for building brands, consumer behavior, and the application of brand management using marketing principles.

Certification

Participants who complete the course will be awarded a module certificate.

CPD credits could be claimed:

12 credits

Course Tutor

Mr. Sherman Ma

• Tertiary qualified in Business Commerce and Marketing Communication with excellent business communication skills & interpersonal skills.
• Sound experience in FMCG & China Retail operations with a focus on products brand building, market position, brand image, business development and sales strategic planning.
• During the past years business development here in China and Hong Kong, with frequent business travel on both northern part of china and southern part of china. Well developed good communication skills with mainland clients. Together with well established business network and a deep business knowledge about china market.
• With sound background in sales & market knowledge on the international luxury brands in past working experience.
• Corporate account include Sephora, Sasa, Mannings, Watsons, CRC, Four Seasons Group, Hyatt Group, Harvey Nicholas, Bonjour, Inter-Continental Group, Online client, Lane Crawford, Taobao China, etc…