CPD Seminar: Brand Management (11 Sep 2013)

Date: 11 Sep 2013 (Wed)

Time: 7:30pm – 8:30pm

Venue: Unit 1627, 16/F, Star House, No. 3 Salisbury Road, Tsim Sha Tsui, Kowloon

Brand managers typically are responsible for
decisions regarding advertising, pricing, and distribution.
This course is designed with the objective to understand the concepts and elements in brand building and management.

To inspire students the true value of branding, with essential knowledge & theories for brand building, lecturer’s personal experience sharing.

Upon completion of the course, students should be able to :
a. Identify the degree of brand management orientation within a corporate.
b. Conduct a situation analysis and understand consumer brand behavior.
c. Develop a strategic process for building brands, consumer behavior, and the application of brand management using marketing principles.

日期﹕ 2013年9月4日(週三)

時間﹕ 晚上7:00 – 9:00

地點﹕ 尖沙咀梳士巴利道3號星光行16樓1627室

現今零售業面臨的問題

• 暢銷品缺貨，眼光光看著客戶跑去別的店！
• 租金飛漲！
• 一大堆滯銷品，積壓大量資金，還要花錢付倉租！
• 太多滯銷品！大出血，大平賣！
• 存貨周轉率太低！
• 每店平均回報太低！

銷售增加25%，庫存減少25%， 缺貨率低於10%！真的嗎？

制約理論(TOC)的快速反應供應鏈方案(Rapid Response Replenishment, 3R)可以幫助企業達到高水平的穩定供貨并同時達到非常低的整體庫存水平。

快速反應供應鏈方案(3R)可以大幅度減少補貨時間。所以零售店可以減少一半的在店庫存。增加補貨頻率，暢銷品缺貨率會大大減少。暢銷品不再缺貨，營業額自然會提高。

運用快速反應供應鏈方案(3R)，在店庫存得以減少。零售店可以用相同的店面展示更多商品。如果再加上暢銷品不再缺貨，零售店可以輕鬆的獲得百分之二十五的營業額增加。 Continue reading 零售業如何減少缺貨，降低庫存，增加銷售？ (2013年9月4日)