Marketing Analytics for beginner


The Programme:

Data is a vital resource to organizations especially for marketing. This 4-module program is aimed at providing marketers in SME or service organizations with basic knowledge and skills needed to self-perform intelligent and critical use of marketing data and explore insights for creating better marketing strategies than your competitors. It is good for anyone who would like to learn the key
Marketing Concepts and to implement marketing analytics by using simple MS Excel functions. The course employs a combination of lectures, cases, and hands-on exercises.
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Digi-talent and People Analytics

Digi-talent and People Analytics

Introduction:

This is a new approach in digitalization of business. Staff needs up-dated digital training and knowledge in order to create new services and products for customers. Workshop participant will gain a basic understanding of ABCDE – Ai, Big-data, Cloud, Deep learning, Expert system, and IoT (Internet of Things). Also, this workshop will introduce a new concept in HR – the People (HR) Analytics. Also, Digital transformation is a mindset shift for HR, as it is about the increased use of technology. HR professional needs new skills and understanding of what will make staff productive in the future.

Objectives:

In the end of the workshop, participant will understand:

  • The impacts of current technologies
  • How technology creates advantages to business
  • HR using data analysis to help HR professional making a better decision

Target Audience:

Middle Managers, HR Professionals
Newly promoted supervisor/officers
Anyone who would like to equip themselves with up-and-coming techniques, knowledge and increase their “power” meeting the coming challenges in workplace.

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Critical Chain Project Management Techniques – Do More Projects with the Same Resources

Lecture: 28 August – 2 Octobet 2022 (Sundays), Time: refer to the course schedule
Project Sharing: 25 September 2022, 2:30pm – 3:30pm
Course Code: SC 22-029
Co-organized with MRTA

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Critical Chain - An Innovative Way to Manage Projects

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精益六式碼專才的進修之路與發展前景

日期:2022年5月14日 (星期六)
時間:中午11時30分至下午1時
講題:精益六式碼專才的進修之路與發展前景
可選用Webex軟件在線參加
地址:六式碼學會,九龍尖沙咀梳士巴利道3號星光行16樓1627室
講者:陳旭球博士
備註:廣東話演講(輔以英語)
費用:免費 Continue reading 精益六式碼專才的進修之路與發展前景