持續專業發展CPD講座: Brand Management (11 九月 2013)

日期: 11 九月 2013 (Wed)

時間: 7:30下午 – 8:30下午

地點: 單位 1627, 16/知名, 星光行, 沒有. 3 梳士巴利道, 尖沙咀, 九龍

Brand managers typically are responsible for
decisions regarding advertising, pricing, and distribution.
This course is designed with the objective to understand the concepts and elements in brand building and management.

To inspire students the true value of branding, with essential knowledge & theories for brand building, lecturer’s personal experience sharing.

Upon completion of the course, students should be able to :
a. Identify the degree of brand management orientation within a corporate.
b. Conduct a situation analysis and understand consumer brand behavior.
c. Develop a strategic process for building brands, consumer behavior, and the application of brand management using marketing principles.

• Tertiary qualified in Business Commerce and Marketing Communication withexcellent business communication skills & interpersonal skills.

• Sound experience in FMCG & China Retail operations with a focus on products brand building, market position, brand image, business development and sales strategic planning.

• During the past years business development here in China and Hong Kong, with frequent business travel on both northern part of china and southern part of china. Well developed good communication skills with mainland clients. Together with well established business network and a deep business knowledge about china market.

• With sound background in sales & market knowledge on the international luxury brands in past working experience.

• Corporate account include Sephora, Sasa, Mannings, Watsons, CRC, Four Seasons Group, Hyatt Group, Harvey Nicholas, Bonjour, Inter-Continental Group, Online client, Lane Crawford, Taobao China, etc…

Act now to enroll! Please fill in your details in the following form: