Effective Application Workshop of Energy

Management System

ISO 50001:2011

On successfully completing the course, students will be able to:

• Comprehensively understand the background of ISO and its organization and function
• Understand the purposes, benefits and structure of Energy Management System
• 暸解管理系統所需的基本文件要求
• Understand the implementation in general of the Energy Management System, applications in different fields of business
• Improvement of management skill

誰適合參加?

1. First and second level team leaders and managers.

2. Energy saving and process improvement professionals.

3. Those interested in becoming ISO professionals.

形式及內容

There is a balance between knowledge-based presentation, discussions, exercises and mini case studies. The course is designed in mixture of teach and learn, student activities i.e. discussions, individual and group case studies, and quiz. The course materials have been carefully designed and structured to be compatible to students come from different background and in different fields of business.

Prerequisite:

None however students are expected to have some prior exposure to the ISO standards series. Students without such background may find it difficult to follow.

課程概述

•Recognize history of International Organization for Standardization ISO

•Understand the ISO 50001’s principles, process, terms and definitions

•Interpret the ISO 50001 :2011 Energy Management System Requirements

•Understand the necessary documentation in Energy Management System

•Understand the flow in certification of Energy Management System

•Introduce the feasibility of integration with other management system standards i.e. ISO 9001, ISO 14001 and OHSAS18001 etc.

證書

Certificate of Successful Completion will be awarded to students who have achieved the attendance criteria,satisfied with continual assessment and final exam in the course of training.

協辦機構:

品牌管理工作坊

課程概述

Brand management involves all aspects of the marketing curriculum as part of the daily job responsibilities. This course is designed with the objective to understand the concepts and elements in brand building and management. To inspire students the true value of branding, with essential knowledge & theories for brand building, lecturer’s personal experience sharing.

Upon completion of the course, students should be able to :

• Identify the degree of brand management orientation within a corporate.
• Conduct a situation analysis and understand consumer brand behavior.
• Develop a strategic process for building brands, consumer behavior, and the application of brand management using marketing principles.

證書

Participants who complete the course will be awarded a module certificate.

CPD credits could be claimed:

12 credits

課程導師

先生. Sherman Ma

• Tertiary qualified in Business Commerce and Marketing Communication with excellent business communication skills & interpersonal skills.
• Sound experience in FMCG & China Retail operations with a focus on products brand building, market position, brand image, business development and sales strategic planning.
• During the past years business development here in China and Hong Kong, with frequent business travel on both northern part of china and southern part of china. Well developed good communication skills with mainland clients. Together with well established business network and a deep business knowledge about china market.
• With sound background in sales & market knowledge on the international luxury brands in past working experience.
• Corporate account include Sephora, Sasa, Mannings, Watsons, CRC, Four Seasons Group, Hyatt Group, Harvey Nicholas, Bonjour, Inter-Continental Group, Online client, Lane Crawford, Taobao China, etc…