Data is a vital resource to organizations especially for marketing. This 4-module program is aimed at providing marketers in SME or service organizations with basic knowledge and skills needed to self-perform intelligent and critical use of marketing data and explore insights for creating better marketing strategies than your competitors. It is good for anyone who would like to learn the key Marketing Concepts and to implement marketing analytics by using simple MS Excel functions. The course employs a combination of lectures, cases, and hands-on exercises. Continue reading Marketing Analytics for beginner
This is a new approach in digitalization of business. Staff needs up-dated digital training and knowledge in order to create new services and products for customers. Workshop participant will gain a basic understanding of ABCDE – Ai, Big-data, Cloud, Deep learning, Expert system, and IoT (Internet of Things). Also, this workshop will introduce a new concept in HR – the People (HR) Analytics. Also, Digital transformation is a mindset shift for HR, as it is about the increased use of technology. HR professional needs new skills and understanding of what will make staff productive in the future.
目標:
In the end of the workshop, participant will understand:
The impacts of current technologies
How technology creates advantages to business
HR using data analysis to help HR professional making a better decision
Target Audience:
Middle Managers, HR Professionals Newly promoted supervisor/officers Anyone who would like to equip themselves with up-and-coming techniques, knowledge and increase their “power” meeting the coming challenges in workplace.
「課程已被列入再工業化及科技培訓計劃下的已登記公開課程名單內。」 Participants can apply for reimbursement of training grant through their company via (https://rttp.vtc.edu.hk/tc/application-and-reimbursement). Company can also apply training grant for a customised training programme for their employees.
目標
The Objective of the three workshops is to build a critical mass of project related professionals and managers by sharing and transferring knowledge regarding a new and proven breakthrough project management technique, 關鍵鏈項目管理 (CCPM).
Experience from leading companies all over the world indicates that successfully implementation of CCPM will result in enhancing the companies’ productivity and competitiveness.
Using the new skill will help Hong Kong enterprises to manage their projects in a much effective way during their journey towards Industry 4.0
Who Should Attend
Project managers, resources managers, engineers for construction and engineering projects, capital works, IT projects
Executives who are responsible for task forces, working groups and major tasks
