Employer Branding: Attract Better Talents

Employer Branding: Attract Better Talents

Employer Branding-Attract Better Talents


This course will provide business owner, employers, HR practitioners and line managers a roadmap to attract better talents through an effective Employer branding.

What is the target?

People in charge of recruitment processes, looking for a differentiated approach to attract talents.

Who should attend?

  • Business owners, Employers
  • HR practionners
  • Line managers

Teaching Methodology

  1. Methodology
  2. Exercises
  3. Sharing and feed back


Certificate of Successful Completion will be awarded to students who have achieved the attendance criteria.

Course Outline

  1. Definition of Employer branding
  2. Find internal resources
  3. Define your Employer Value Proposition – EVP
  4. Define your communication strategy
  5. Monitor Employer Branding Effectiveness


  • Registered Professionals: HK$750
  • Six Sigma Community Buddies /Members of SSI Partners: HK$800
  • Others: HK$850

Language: English/Cantonese with English Material

Venue: Unit 1627, 16/F, Star House, No. 3 Salisbury Road, Tsim Sha Tsui, Kowloon


Time Slot : 20 Jun 2019 (Thu) Course Code: ABT-19JUN20P

CPD Credit: 3.5 credits

Time: 2:00pm – 5:30pm

About the Facilitator

Lily Ting

Lily Ting is Trainer and Human Resources Facilitator. She speaks English, Cantonese, Mandarin and French. Born and educated in France, Lily settled in Hong Kong in 1991. She started her human resources career in recruitment. She then worked for several consulting practices before setting up her own company. She works with international and local organisations in Greater China, in various projects such as cultural training, leadership, team audit, talent assessment and coaching. She is regularly invited as a speaker, trainer at various business organisations.

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